If it wouldn't be too much trouble I'd really appreciate it! In return, if you're interested, I'll share what I come up with once I add the Reach methodology to the canvas. Thank you very much!
I like the Personal/Professional Branding website a great deal! In fact, when I was searching for BMY canvas and personal branding I found the website you shared in your message.
A Personal/Professional Branding website is a terrific idea and in Reach methodology falls under “Exude” or getting a visual identity.
You mentioned you can make copies of the template for each of your students. Are the templates available to non-students (like me!)?
I too, thought it would be okay to rename some/most of the canvas components just as long as I gave proper attribution to BMY.
What I was envisioning for a deliverable was a cohesive, one-page blueprint (roadmap, if you prefer) of the branding process. I thought about this for a couple of reasons. First, having stepped through the branding course as a student there was a lot of information to digest. Second, as an adult learner seeing and understanding the interconnectedness of branding and its overarching impact personally and professionally seemed helpful. Finally, having the ability to look at, discuss, and pivot sections not quite meeting expectations felt like a very powerful option making this feel more organic or a living canvas.
To your point Bob, it’s finding that balance between “warm and fuzzy” and Revenues and/or Costs. It definitely can be done!
Thanks for your very thorough reply and for revisiting this question with me.
Around the same time I discovered BMY and BMG I was working on establishing my own business and training as a Reach Certified Personal Branding Strategist. Just as many of the people in this forum and elsewhere have shared, BMY/BMG is a terrific tool to get you thinking about the actions you take (or don't) and how this affects the "big picture".
As a detail oriented and systems theory person, BMY satisfies my "need to know" along with packaging the Canvas elements into a neat and interconnected framework! The more I learn the more I want to test the flexibility of the Canvas by overlaying various scenarios.
I echo your findings regarding career reinvention and have also discovered professional/personal branding itself seems to require some re-packaging to help see the value in distinguishing themselves from their niche.
When I compare Reach Branding components, of which there are about nine areas we address, I'm able to fit the branding actions within the Canvas. I realize this doesn't help much since you may not be familiar with Reach Branding Methodology. Still, I was wondering if you stayed with the BMY elements or did you need to re-frame the context to meet your "Professional Branding" action items? For example, some content items are easier to convert than others: Customer = niche or target market, Channels = Communication Wheel (Reach term), and so on.
I'm getting hung-up on Cost and Revenues and Benefits (What You Give and What You Get). As I write this I can tell I'm probably over thinking things!
When you present a Professional Branding Canvas to you class/clients, how do you incorporate these components?
Thank you again for sharing your experience using BMY Canvas for branding.
You make a number of interesting points and I agree that workshops are the best way forward. I run a business growth, advisory and implementation consultancy in the UK and have found the BMG approach to be well received in the main. A lot of that has to do with who is delivering the workshop or process as you will know.
I had a look at your website and agree that highlighting the imminent launch and attracting early demand for the book is useful. As Tim suggested to me recently they are in an intensive 3 week edit so their social media activity has dropped a bit. He asked if I could utilise my networks to raise awareness which I've been doing.
I'm keen to develop a network of BMY and BMG practitioners who would like to share experiences and ideas for content, workshops, etc and believe we should try to engage with others from the site and develop that community.
We live in a different world now which calls for a different kind of approach. BMG and BMY aren't the complete answers but they go a long way to unlocking potential, innovation and the latent ability and capacity in individuals and organisations the world over.
Comments
email: cfcupschalk@verizon.net
If it wouldn't be too much trouble I'd really appreciate it! In return, if you're interested, I'll share what I come up with once I add the Reach methodology to the canvas. Thank you very much!
I like the Personal/Professional Branding website a great deal! In fact, when I was searching for BMY canvas and personal branding I found the website you shared in your message.
A Personal/Professional Branding website is a terrific idea and in Reach methodology falls under “Exude” or getting a visual identity.
You mentioned you can make copies of the template for each of your students. Are the templates available to non-students (like me!)?
I too, thought it would be okay to rename some/most of the canvas components just as long as I gave proper attribution to BMY.
What I was envisioning for a deliverable was a cohesive, one-page blueprint (roadmap, if you prefer) of the branding process. I thought about this for a couple of reasons. First, having stepped through the branding course as a student there was a lot of information to digest. Second, as an adult learner seeing and understanding the interconnectedness of branding and its overarching impact personally and professionally seemed helpful. Finally, having the ability to look at, discuss, and pivot sections not quite meeting expectations felt like a very powerful option making this feel more organic or a living canvas.
To your point Bob, it’s finding that balance between “warm and fuzzy” and Revenues and/or Costs. It definitely can be done!
Thanks for your advice…
Hi Bob,
Thanks for your very thorough reply and for revisiting this question with me.
Around the same time I discovered BMY and BMG I was working on establishing my own business and training as a Reach Certified Personal Branding Strategist. Just as many of the people in this forum and elsewhere have shared, BMY/BMG is a terrific tool to get you thinking about the actions you take (or don't) and how this affects the "big picture".
As a detail oriented and systems theory person, BMY satisfies my "need to know" along with packaging the Canvas elements into a neat and interconnected framework! The more I learn the more I want to test the flexibility of the Canvas by overlaying various scenarios.
I echo your findings regarding career reinvention and have also discovered professional/personal branding itself seems to require some re-packaging to help see the value in distinguishing themselves from their niche.
When I compare Reach Branding components, of which there are about nine areas we address, I'm able to fit the branding actions within the Canvas. I realize this doesn't help much since you may not be familiar with Reach Branding Methodology. Still, I was wondering if you stayed with the BMY elements or did you need to re-frame the context to meet your "Professional Branding" action items? For example, some content items are easier to convert than others: Customer = niche or target market, Channels = Communication Wheel (Reach term), and so on.
I'm getting hung-up on Cost and Revenues and Benefits (What You Give and What You Get). As I write this I can tell I'm probably over thinking things!
When you present a Professional Branding Canvas to you class/clients, how do you incorporate these components?
Thank you again for sharing your experience using BMY Canvas for branding.
Best,
Chimae
Hi Bob, thanks for your reply.
You make a number of interesting points and I agree that workshops are the best way forward. I run a business growth, advisory and implementation consultancy in the UK and have found the BMG approach to be well received in the main. A lot of that has to do with who is delivering the workshop or process as you will know.
I had a look at your website and agree that highlighting the imminent launch and attracting early demand for the book is useful. As Tim suggested to me recently they are in an intensive 3 week edit so their social media activity has dropped a bit. He asked if I could utilise my networks to raise awareness which I've been doing.
I'm keen to develop a network of BMY and BMG practitioners who would like to share experiences and ideas for content, workshops, etc and believe we should try to engage with others from the site and develop that community.
We live in a different world now which calls for a different kind of approach. BMG and BMY aren't the complete answers but they go a long way to unlocking potential, innovation and the latent ability and capacity in individuals and organisations the world over.
I look forward to working with as well.
Kind Regards
Doug