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Frédéric Caufrier PhD
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Thanks for the welcome.
Ethnography is a type of research - often called real world, or contextual research - as it researches and studies people in their natural environment, rather than in a focus group setting for example. It's great at uncovering, what people really do v what they say they do, and spotting hidden opportunities for innovation in products and services. Understanding cultures and cultural drivers is a big part of this too. Aiga did a nice clean set of slides that you might find interesting?
Yes you are missing out, Patrick ;) An instructional designer creates learning experiences for education and business. I use formal methodologies to uncover needs and to create objectives and assessments to address those needs. I design and create training (mostly e-learning) for businesses. Sound interesting?
I will when I have....
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